craftment.
01 · Diagnostic · 10 Business Days

The Product MOT:
An unvarnished inspection of product health & AI defensibility.

A fast, independent roadworthiness check for Boards, VC & PE operating partners, and founders. We separate genuine product leverage and unit economics from narrative theatre.

Request a Product MOT → or book 30-min scoping call ↗

The 4 Ground-Truth Inspection Pillars

Pillar 01 · AI Defensibility & Unit Economics

Are AI features creating durable workflow moats or just token bill burns? Inference cost scalability, prompt pipeline resilience, and data moats.

Pillar 02 · True Shipping Throughput vs Sprint Bloat

Cycle times, discovery-to-ship ratios, technical debt anchors, and team topology. Why large headcounts often ship so little commercial value.

Pillar 03 · Retention Friction & Pricing Power

Evaluating where user value leaks. Onboarding drop-offs, feature usage dead zones, multi-seat expansion blockers, and willingness-to-pay.

Pillar 04 · RAG Board Scorecard & 90-Day Plan

A clear Red / Amber / Green executive summary delivered to the Board with an unvarnished 90-day sequence of high-leverage corrections.

Creative enough to imagine it. Logical enough to ship it.

Fractional CPO & product strategy for VC, PE-backed and enterprise companies. London, UK & Global.

Our Core Engagement Models

01 · The Product MOT (10-Day Diagnostic)

Independent roadworthiness inspection of product health, velocity, and AI defensibility. RAG Scorecard and 90-day execution plan for Boards, VCs, PE firms, and founders before board cycles, follow-on rounds, or portfolio resets.

Learn more about The Product MOT →

02 · Fractional CPO (Embedded Leadership)

Embedded executive product leadership in London & globally. Bringing senior product judgement, governance, and operating cadence to critical inflection points, scale-up transitions, and engineering alignment.

Learn more about Fractional CPO →

03 · Product Craft (0 → 1 & Execution)

Hands-on product definition, rapid prototyping, and high-velocity delivery. Machine vs human labor allocation in AI workflows, logistics, and frontline operations.

Explore Product Craft →

04 · Advisory & Mentorship

Retained strategic sounding board providing objective challenge, roadmap governance, and executive coaching for CEOs, Founders, and product leaders.

Explore Strategic Advisory →

Proven Operator Background

Leadership experience spanning Google, YouTube, Pinterest, Ocado Solutions, Rappi, LandTech, Onsi, and Moonpig.

Run by Jonty Angel · Based in London, UK.

Contact: jonty@craftment.co