craftment.
FOR PE & VC FIRMS · PORTFOLIO VALUE CREATION

Your portfolio companies
have a product problem.

Most PE-backed software companies stall in Year 1–2 because the product org wasn't audited during deal diligence. Craftment installs high-cadence product operating systems, deployable in 2 weeks, built for how a portfolio actually works.

Book a Portfolio Diagnostic ↗ Email jonty@craftment.co

Three High-Leverage PE Modules

Module A · Pre-Deal & 100-Day Portfolio MOT

Rapid 10-day diagnostic of a target company or stalled portfolio asset. Evaluates AI defensibility, engineering throughput, and commercial moats with a formal RAG Scorecard.

Module B · Interim Portfolio CPO & Turnaround

Hands-on executive leadership inserted directly into the portfolio company for 60–90 days to take commercial ownership, restore shipping cadence, and hire a permanent CPO.

Module C · Operating Cadence Deployment

Installing repeatable 2-week shipping cycles, telemetry instrumentation, board deck templates, and team topologies.

Creative enough to imagine it. Logical enough to ship it.

Fractional CPO & product strategy for VC, PE-backed and enterprise companies. London, UK & Global.

Our Core Engagement Models

01 · The Product MOT (10-Day Diagnostic)

Independent roadworthiness inspection of product health, velocity, and AI defensibility. RAG Scorecard and 90-day execution plan for Boards, VCs, PE firms, and founders before board cycles, follow-on rounds, or portfolio resets.

Learn more about The Product MOT →

02 · Fractional CPO (Embedded Leadership)

Embedded executive product leadership in London & globally. Bringing senior product judgement, governance, and operating cadence to critical inflection points, scale-up transitions, and engineering alignment.

Learn more about Fractional CPO →

03 · Product Craft (0 → 1 & Execution)

Hands-on product definition, rapid prototyping, and high-velocity delivery. Machine vs human labor allocation in AI workflows, logistics, and frontline operations.

Explore Product Craft →

04 · Advisory & Mentorship

Retained strategic sounding board providing objective challenge, roadmap governance, and executive coaching for CEOs, Founders, and product leaders.

Explore Strategic Advisory →

Proven Operator Background

Leadership experience spanning Google, YouTube, Pinterest, Ocado Solutions, Rappi, LandTech, Onsi, and Moonpig.

Run by Jonty Angel · Based in London, UK.

Contact: jonty@craftment.co