Craftment is an independent product craft practice founded by Jonathan "Jonty" Angel. We bring twenty years of engineering and product leadership into high-growth companies, private equity portfolios, and boardrooms.
Fractional CPO & product strategy for VC, PE-backed and enterprise companies. London, UK & Global.
Independent roadworthiness inspection of product health, velocity, and AI defensibility. RAG Scorecard and 90-day execution plan for Boards, VCs, PE firms, and founders before board cycles, follow-on rounds, or portfolio resets.
Embedded executive product leadership in London & globally. Bringing senior product judgement, governance, and operating cadence to critical inflection points, scale-up transitions, and engineering alignment.
Hands-on product definition, rapid prototyping, and high-velocity delivery. Machine vs human labor allocation in AI workflows, logistics, and frontline operations.
Retained strategic sounding board providing objective challenge, roadmap governance, and executive coaching for CEOs, Founders, and product leaders.
Leadership experience spanning Google, YouTube, Pinterest, Ocado Solutions, Rappi, LandTech, Onsi, and Moonpig.
Run by Jonty Angel · Based in London, UK.
Contact: jonty@craftment.co