Fractional CPO London:
Product judgement, brought in, not bolted on.

Embedded executive product leadership for VC & PE-backed scale-ups. We bring senior product judgement, high-cadence operating rhythm, and commercial alignment without full-time executive overhead.

When to Bring in an Embedded Fractional CPO

01 · Post-Round Reset

You just raised institutional capital and need to convert high-level investor promises into concrete product bets, sprint cadence, and a high-throughput product organization.

02 · Leadership Interregnum

Your previous product head departed, or you're searching for a permanent CPO. A fractional leader maintains shipping velocity and helps hire the permanent successor.

03 · Velocity Plateau

Engineering ships tickets, but enterprise ARR isn't moving. We bridge commercial strategy with technical architecture to unlock actual revenue velocity.

Led by Jonty Angel · London, UK

20 years of hands-on product leadership spanning Google, YouTube, Pinterest, Ocado Solutions, Rappi, and LandTech.

Creative enough to imagine it. Logical enough to ship it.

Fractional CPO & product strategy for VC, PE-backed and enterprise companies. London, UK & Global.

Our Core Engagement Models

01 · The Product MOT (10-Day Diagnostic)

Independent roadworthiness inspection of product health, velocity, and AI defensibility. RAG Scorecard and 90-day execution plan for Boards, VCs, PE firms, and founders before board cycles, follow-on rounds, or portfolio resets.

Learn more about The Product MOT →

02 · Fractional CPO (Embedded Leadership)

Embedded executive product leadership in London & globally. Bringing senior product judgement, governance, and operating cadence to critical inflection points, scale-up transitions, and engineering alignment.

Learn more about Fractional CPO →

03 · Product Craft (0 → 1 & Execution)

Hands-on product definition, rapid prototyping, and high-velocity delivery. Machine vs human labor allocation in AI workflows, logistics, and frontline operations.

Explore Product Craft →

04 · Advisory & Mentorship

Retained strategic sounding board providing objective challenge, roadmap governance, and executive coaching for CEOs, Founders, and product leaders.

Explore Strategic Advisory →

Proven Operator Background

Leadership experience spanning Google, YouTube, Pinterest, Ocado Solutions, Rappi, LandTech, Onsi, and Moonpig.

Run by Jonty Angel · Based in London, UK.

Contact: jonty@craftment.co

Fractional CPO London: Product judgement, brought in, not bolted on.